Tag Archives: “Do you”

Russell Simmons: "Do You!"

Happiness, Success, Hip Hop

By Kwan Booth (May 28, 2007-Oakland Post)

Last Tuesday in a scene that resembled a southern baptist revival, Russell Simmons, the hip hop entrepreneur behind Def Jam Records, Def Comedy Jam and Phat Farm Clothing, shared the secrets of his success with over 200 people as they skimmed copies of his new book “Do You! 12 Laws to Access the Power in You to Achieve Happiness and Success.”

The discussion and book signing, which took place in the tent behind Scott’s Restaurant in Jack London Square, drew a wide range of attendees, from mothers and community activists to rappers and moguls in training, eager to soak up the experience Simmons has gained from his more than 25 years in the entertainment industry. (more…)

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